12 Jul, 2025

How Does Our Listing Checker Sets Its Score

When it comes to succeeding on Etsy, not all parts of your listing carry the same weight. Some elements are critical for getting discovered, while others are more important for convincing shoppers to buy once they’ve landed on your product page.

So how do you know which pieces of your listing to focus on first?

image

Here’s a breakdown of the key Etsy listing elements — and how important each one is on a scale of 0 to 10 when it comes to your overall listing performance. We calculate the weighted-average of the below listing elements when setting your score.

🔑 1. Tags (Up to 13) — Importance: 10/10

Tags are one of the most powerful SEO tools on Etsy. They help Etsy understand what your product is and match it to buyer searches. Using all 13 tags — with a mix of specific, descriptive, and occasion-based keywords — gives your product the best chance to be found.

✅ Tip: Avoid repeating words and use multi-word phrases like “baby shower gift” or “rustic wedding decor.”


📝 2. Title Length (Up to 140 Characters) — Importance: 9/10

Your listing title is the first thing Etsy's algorithm reads. A well-optimized title that includes relevant, searchable keywords can significantly improve your ranking in search results.

✅ Tip: Lead with your most important keywords, and don’t waste characters on filler like “beautiful” or “unique.”


📸 3. Number of Images (Up to 10) — Importance: 8/10

High-quality photos are key to converting clicks into sales. Etsy recommends using at least 5 photos, ideally showing the product from multiple angles, in context, and with scale.

✅ Tip: Listings with 8–10 good images often perform better than those with fewer.


🎥 4. Video (Exists or Not) — Importance: 6/10

While not required, having a product video can increase time spent on your listing, show texture or movement, and give buyers more confidence. Especially helpful for apparel, home goods, and interactive items.

✅ Tip: Even a 10–15 second video showing the product in use can help drive conversions.


🧵 5. Materials List (Up to 13) — Importance: 4/10

Materials are helpful, but less critical than the elements above. That said, they can:

  • Improve visibility in certain categories
  • Build buyer trust
  • Show up in filtered searches (e.g., “sterling silver” for jewelry)

✅ Tip: Always list materials when selling handmade, apparel, or skin-contact products.


🧠 Summary Table

Listing Element Importance Score (0–10) Why It Matters
Tags 10 Drives search visibility
Title Length 9 Major SEO signal for Etsy algorithm
Number of Images 8 Builds trust and boosts conversion
Video Presence 6 Adds engagement and product clarity
Description 6 Affects searchability and conversion
Materials List 4 Niche SEO + buyer trust in certain categories

🎓 Friendly Score-to-Grade Conversion Table

This table helps Etsy sellers understand how their listing score translates into a letter grade, along with a brief summary.

Percentage Score Letter Grade Performance Summary
95–100% A+ Exceptional – Your listing is fully optimized!
90–94% A    Excellent – Only minor adjustments needed
85–89% A− Strong – Great work with room to polish further
80–84% B+ Very Good – Just a few tweaks to boost results
75–79% B   Good – A solid listing that can be even better
70–74% B− Decent – Key elements are in place
65–69% C+ Fair – Consider updating tags, title, or photos
60–64% C    Needs Work – Several improvements recommended
50–59% D   Underperforming – Let’s optimize it step by step
Below 50% F   Needs Attention – A great opportunity to improve!

🚀 Final Thoughts

If you want to improve your Etsy listings but don’t know where to start, focus on what matters most:

  • Nail your tags and title for better search visibility.
  • Upgrade your images and add a video to convert more views into sales.
  • Don’t forget to complete the materials list — every detail helps!

Want to see how your listings stack up?

👉 Try our Listing Checker and get a personalized report on your top listing issues — so you can optimize smarter and sell better.

Ready to Get Started?

Join our community of successful sellers!