How Does Our Listing Checker Sets Its Score

Here’s a breakdown of the key Etsy listing elements — and how important each one is on a scale of 0 to 10 when it comes to your overall listing performance. We calculate the weighted-average of the below listing elements when setting your score.

🔑 1. Tags (Up to 13) — Importance: 10/10

Tags are one of the most powerful SEO tools on Etsy. They help Etsy understand what your product is and match it to buyer searches. Using all 13 tags — with a mix of specific, descriptive, and occasion-based keywords — gives your product the best chance to be found.

✅ Tip: Avoid repeating words and use multi-word phrases like “baby shower gift” or “rustic wedding decor.”

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📝 2. Title Length (Up to 140 Characters) — Importance: 9/10

Your listing title is the first thing Etsy's algorithm reads. A well-optimized title that includes relevant, searchable keywords can significantly improve your ranking in search results.

✅ Tip: Lead with your most important keywords, and don’t waste characters on filler like “beautiful” or “unique.”

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📸 3. Number of Images (Up to 10) — Importance: 8/10

High-quality photos are key to converting clicks into sales. Etsy recommends using at least 5 photos, ideally showing the product from multiple angles, in context, and with scale.

✅ Tip: Listings with 8–10 good images often perform better than those with fewer.

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🎥 4. Video (Exists or Not) — Importance: 6/10

While not required, having a product video can increase time spent on your listing, show texture or movement, and give buyers more confidence. Especially helpful for apparel, home goods, and interactive items.

✅ Tip: Even a 10–15 second video showing the product in use can help drive conversions.

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🧵 5. Materials List (Up to 13) — Importance: 4/10

Materials are helpful, but less critical than the elements above. That said, they can:

• Improve visibility in certain categories
• Build buyer trust
• Show up in filtered searches (e.g., “sterling silver” for jewelry)

✅ Tip: Always list materials when selling handmade, apparel, or skin-contact products.

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🧠 Summary Table

Listing Element	Importance Score (0–10)	Why It Matters
Tags	10	Drives search visibility
Title Length	9	Major SEO signal for Etsy algorithm
Number of Images	8	Builds trust and boosts conversion
Video Presence	6	Adds engagement and product clarity
Materials List	4	Niche SEO + buyer trust in certain categories

🚀 Final Thoughts

If you want to improve your Etsy listings but don’t know where to start, focus on what matters most:

• Nail your tags and title for better search visibility.
• Upgrade your images and add a video to convert more views into sales.
• Don’t forget to complete the materials list — every detail helps!

Want to see how your listings stack up?

👉 Try our Listing Checker and get a personalized report on your top listing issues — so you can optimize smarter and sell better.