Few words about us...
In 2015, our journey began with just one tool in hand, while we were based in Toronto. Initially, our focus was on providing Etsy sellers with an auto-relisting bot to enhance their listings on the platform.
This tool quickly gained traction among Etsy sellers, becoming a go-to solution for improving visibility in search results. Although it's no longer available due to changes in Etsy's platform, our evolution as a company has been marked by significant progress.
Listening closely to feedback from Etsy sellers, we've expanded our arsenal of tools over the years and remain committed to further enhancements in the future. Now, we're thrilled to introduce our redesigned site and are eager for you to explore its new features.
As dedicated developers, we're continually brainstorming ways to enrich our toolset and offer additional services to support Etsy shop marketing initiatives.
In 2022, we relocated to Tel Aviv, Israel, where we now operate. Nestled in a vibrant city known for its sunshine and delectable cuisine, we're excited for the next chapter of our journey.
Israel Tzadok,
CEO
Who builds SellerMarketingTool
SellerMarketingTool is built and run by Israel Tzadok, who has been writing and maintaining software for Etsy sellers since 2015. It is not a venture-funded startup and not a side project of a larger marketplace company — it is an independent product with a small team behind it, which is why support replies come from the people who wrote the code.
The company started in Toronto in 2015 and has operated from Tel Aviv since 2022. SellerMarketingTool is independent software and is not affiliated with, endorsed by, or sponsored by Etsy, Inc. “Etsy” is a trademark of Etsy, Inc., used here only to describe what the tools work with.
Why it exists
The first version solved one problem: relisting. Etsy visibility at the time rewarded recently listed items, and sellers were manually renewing listings at odd hours to stay near the top of search. Automating that was worth real money to them, and it was the whole product.
Etsy changed, that advantage disappeared, and the tool was retired rather than left running as something that no longer worked. What replaced it came from the same place: sellers describing a job they were doing by hand that a computer could do better. Listing optimisation, photo backups, social posting, shop analytics and the AI writing tools all arrived that way, one request at a time, over ten years.
That history shapes what does and does not get built. Features that only look impressive in a screenshot tend not to survive contact with a seller who has 300 listings and two hours on a Sunday.
Who uses it
More than 29,000 Etsy sellers have accounts, ranging from first-listing shops on the free tier to full-time businesses running thousands of listings. The free tier is a real tier rather than a trial — several of the tools, including the fee calculator, need no account at all.
How the fee and rate data is verified
The Etsy fee calculator is the page where being wrong costs a seller money, so it is handled differently from the rest of the site:
- Every rate is checked against Etsy’s published fee schedule rather than copied from other calculators or blog posts, which is how stale numbers propagate across this niche.
- The date of the last check is printed on the page, in three places, so you can judge for yourself whether to trust it. If that date looks old, treat the numbers as a starting point.
- Every rate is editable. Payment processing rates in particular vary by country and by account, so the calculator lets you override any figure with the one on your own Etsy Payment account instead of pretending a single number fits everyone.
- Rates are re-verified on a schedule and after Etsy announces a change, such as the regulatory operating fee revisions that took effect on 22 June 2026.
Nothing you type into the calculator is sent anywhere. The whole thing runs in your browser.
How we handle your shop data
Connecting a shop uses Etsy’s official OAuth flow, so we never see or store your Etsy password, and you can revoke access from your Etsy account at any time. We ask for the permissions the features you use actually need. Photo backups exist so that a seller who deletes or overwrites a listing image has a way back — they belong to you, and they are removed after your account has been closed for the period set out in the plan details.
Getting in touch
Support goes through the contact page and is answered by the people who build the product. Bug reports and feature requests genuinely do shape what gets built next — most of what is on the site today started as one.