How Long Should an Etsy Listing Description Be?

✅ SEO Effectiveness

• Etsy’s algorithm uses the first 160 characters heavily for search relevance, but longer descriptions give more context and keyword variety (e.g., features, use cases, occasions).
• Having 300+ words helps surface your product for long-tail searches.

✅ Buyer Engagement

• Buyers skim, so concise, scannable formatting (like bullet points, headers, and short paragraphs) is more important than raw word count.
• Too short (<150 words) = not enough info or keywords
• Too long (>700 words) = feels overwhelming or stuffed

💡 Best Practices Within 250–500 Words:

Start strong: Use the first 1–2 sentences for a keyword-rich summary.

Break it down:

• Features (materials, sizes, etc.)
• Benefits (why it helps or delights)
• Use cases (gifting, holidays, who it’s for)
• Shipping or production notes

End with a light CTA: Encourage adding to cart, browsing more, or asking questions.

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