Etsy Video Creation Tool

What the Etsy video maker does

Etsy lets every listing carry up to two short videos, and many listings do not have one — usually because filming, editing and exporting to Etsy's specification is a whole separate skill. This tool takes the photos already on your listing, pulls a few key lines from your description, and assembles them into a silent slideshow-style video that fits inside Etsy's 3-to-15-second window and its file size limit. No camera, no editing software.

It is not a substitute for real footage. If you can film your product being worn, opened, poured or used, that will almost always be better, because it answers questions a still photo cannot. What this tool does is close the gap between “no video” and “a video,” which for most listings is the gap that actually matters.

How to use it, step by step

1. Paste the listing URL or ID. The tool pulls the listing's existing images.
2. Check the photo order first. The video follows your gallery, so a weak opening image becomes a weak opening frame. Reorder in Etsy before you generate if you need to.
3. Generate the video. The tool builds a short sequence with transitions and adds a key line from your description to each slide.
4. Watch it on a phone. That is where it will be seen. Text that is comfortable on a laptop is often unreadable at thumbnail size.
5. Check the text is true and readable. The captions are drawn from your own description, so fix anything the description got wrong.
6. Upload it, or connect your Etsy shop and add the video to the listing directly from here.
7. Do not delete a photo to make room. The video sits alongside your images; it does not replace them.

A worked example

A listing for a hand-poured soy candle has five photos: the candle on a shelf, a close-up of the label, the lid off showing the wax, the candle lit, and a packaging shot. On its own that gallery is fine. Turned into a twelve-second video, each frame gets a job:

Nothing new was photographed. The five existing images were reordered so the strongest one leads and the packaging one closes, and four short captions were pulled from the description. The whole thing sits inside Etsy's fifteen-second ceiling with room to spare.

The important design decision is that it works with the sound off, because Etsy plays listing videos silently. Any information carried by a voiceover would simply be lost. Everything a viewer needs is on screen, in text large enough to read on a phone held at arm's length.

Etsy's actual rules for listing videos

Specifications last reviewed on 24 August 2026. Etsy changes them from time to time — confirm against Etsy's own Help Centre before you build a process around any of them.

What to put in fifteen seconds

Fifteen seconds is less time than it sounds, and Etsy's format removes two of the things video normally leans on: sound, and a patient viewer. Plan around what a shopper is actually deciding.

• Show scale immediately. The commonest pre-purchase question on Etsy is “how big is it?” A hand, a coin or a familiar object answers it in one frame.
• Show the thing a photo cannot. Sparkle, drape, translucency, how a lid fits, how a page turns. If a still already shows it perfectly, the video slot is being wasted on it.
• Show variants if there are several. Use one of the two available videos for a quick pass across the colour or size options when those choices are hard to understand from still photos.
• Front-load. Assume half the viewers leave after three seconds. Whatever matters most goes first.
• Caption for silence. Short lines, high contrast, large text, held long enough to read.
• Do not repeat the description. The video should carry information the text cannot, not duplicate it.

Which listings to add video to first

You do not need a video on every listing, and making thirty of them at once is how the project dies. Start where video answers a question the photos leave open: items whose scale is hard to judge, items with a texture or finish that photographs badly, personalized items where buyers want to see the engraving up close, and anything that gets the same customer question over and over.

After that, prioritise by traffic. A listing already getting visitors is where an extra few percent of conversion is worth the most. A listing nobody sees needs a title and tag fix long before it needs a video.

Frequently asked questions

How long can an Etsy listing video be?

Between 3 and 15 seconds. Etsy rejects anything shorter or longer. In practice that means the product should be visible in the first second — there is no room for a title card, a slow fade or a build-up.

Can Etsy listing videos have sound?

No. Etsy removes the audio from listing videos, so they always play silently. Anything you would have said in a voiceover has to appear as on-screen text instead, and background music adds nothing because nobody will hear it.

How many videos can I add to one Etsy listing?

You can add up to two videos to one Etsy listing. Use those two slots to show different buying details — for example, one video for scale or movement and another for the colour, size or personalization variants.

What file size and format does Etsy accept for videos?

Up to 100 MB, in the common video formats — MP4 and MOV are the safest choices. Record and export at 1080p or higher; a short clip at that resolution comes in well under the size limit unless you are exporting at an unusually high bitrate.

Does a listing video replace one of my photos?

No. The video sits alongside your images in the listing's carousel rather than taking a photo slot, and your first photo remains the thumbnail shoppers see in search results. Adding a video does not mean removing anything.

Is the Etsy video maker free?

Yes — you can generate a video from a listing without an account. Connecting your Etsy shop is optional, and unlocks uploading the finished video straight to the listing along with additional video templates.

Where video fits in the rest of the listing

A video improves the experience of shoppers who already found your listing; it does not do much to help them find it. Handle that side first with the Etsy title generator and the Etsy tag generator, make sure the copy answers the questions the video raises with the AI description tool, and score the whole thing with the Etsy listing checker. The free Etsy fee calculator shows what the resulting sales are worth after Etsy's fees.