Etsy lets every listing carry up to two short videos, and many listings do not have one - usually because
filming, editing and exporting to Etsy's specification is a whole separate skill. This tool takes the photos
already on your listing, writes a few short captions from your title, tags and description, and assembles them into a silent
slideshow-style video that fits inside Etsy's 3-to-15-second window and its file size limit. No camera, no
editing software.
It is not a substitute for real footage. If you can film your product being worn, opened, poured or used, that
will almost always be better, because it answers questions a still photo cannot. What this tool does is close the
gap between “no video” and “a video,” which for most listings is the gap that actually
matters.
How to use it, step by step
Paste the listing URL or ID. The tool pulls the listing's existing images.
Check the photo order first. The video follows your gallery, so a weak opening image becomes a
weak opening frame. Reorder in Etsy before you generate if you need to.
Generate the video. The tool builds a short sequence from your first four photos, with a
hook, who the item is for and a key benefit written by AI, and a closing “Order Yours Today”.
Watch it on a phone. That is where it will be seen. Text that is comfortable on a laptop is
often unreadable at thumbnail size.
Check the text is true and readable. The captions are written from your own listing, so fix
anything the listing got wrong, then run it again.
Upload it, or connect your Etsy shop and add the video to the listing directly from here.
Do not delete a photo to make room. The video sits alongside your images; it does not replace
them.
A worked example
A listing for a hand-poured soy candle has five photos: the candle on a shelf, a close-up of the label, the lid
off showing the wax, the candle lit, and a packaging shot. On its own that gallery is fine. Turned into a
twelve-second video, each frame gets a job:
A 12-second sequence
0–3s - the hero shot. The candle on the shelf, captioned with the product and
scent: “Hand-poured soy candle - fig & cedar.” This frame decides whether anyone watches
the rest. 3–6s - the detail. The label close-up, captioned “40-hour burn time.”
The specification a buyer wants but would have to scroll to find. 6–9s - the proof. Lid off and the candle lit, showing wax colour and flame. This is
the frame a still gallery makes people hunt for. 9–12s - the close. The packaging shot, captioned “Ships in a gift box.”
The last thing they see is a reason to buy it as a present.
Nothing new was photographed. The five existing images were reordered so the strongest one leads and the
packaging one closes, and four short captions were pulled from the description. The whole thing sits inside
Etsy's fifteen-second ceiling with room to spare.
The important design decision is that it works with the sound off, because Etsy plays listing videos silently.
Any information carried by a voiceover would simply be lost. Everything a viewer needs is on screen, in text
large enough to read on a phone held at arm's length.
Etsy's actual rules for listing videos
Rule
What it means in practice
3 to 15 seconds
Shorter is rejected, longer is rejected. There is no room for a slow build - the product has to appear immediately.
100 MB maximum file size
Comfortable for a short clip at 1080p. If you are over it, you are almost certainly exporting at too high a bitrate.
Two videos per listing
You can add up to two, which gives you room to show different product details or variants.
Audio is removed
Etsy strips the sound. Voiceovers, music and spoken instructions are all lost, so anything essential must be on screen.
Common formats accepted
MP4 and MOV are the safe choices; Etsy also accepts several other common container formats.
Record at 1080p or higher
Low-resolution footage looks worse on a phone than a good still photo does, which defeats the point.
It sits alongside your photos
The video appears in the listing's image carousel. It does not replace a photo slot, and it does not become the thumbnail.
Etsy's content policies still apply
Same rules as photos: your own product, no borrowed footage, no other shop's branding.
Specifications last reviewed on 24 August 2026. Etsy changes them from time to time -
confirm against Etsy's own Help Centre before you build a process around any of them.
What to put in fifteen seconds
Fifteen seconds is less time than it sounds, and Etsy's format removes two of the things video normally leans
on: sound, and a patient viewer. Plan around what a shopper is actually deciding.
Show scale immediately. The commonest pre-purchase question on Etsy is “how big is
it?” A hand, a coin or a familiar object answers it in one frame.
Show the thing a photo cannot. Sparkle, drape, translucency, how a lid fits, how a page turns.
If a still already shows it perfectly, the video slot is being wasted on it.
Show variants if there are several. Use one of the two available videos for a quick pass across
the colour or size options when those choices are hard to understand from still photos.
Front-load. Assume half the viewers leave after three seconds. Whatever matters most goes
first.
Caption for silence. Short lines, high contrast, large text, held long enough to read.
Do not repeat the description. The video should carry information the text cannot, not
duplicate it.
Which listings to add video to first
You do not need a video on every listing, and making thirty of them at once is how the project dies. Start
where video answers a question the photos leave open: items whose scale is hard to judge, items with a texture or
finish that photographs badly, personalized items where buyers want to see the engraving up close, and anything
that gets the same customer question over and over.
After that, prioritise by traffic. A listing already getting visitors is where an extra few percent of
conversion is worth the most. A listing nobody sees needs a title and tag fix long before it needs a video.
Where video fits in the rest of the listing
A video improves the experience of shoppers who already found your listing; it does not do much to help them
find it. Handle that side first with the
Etsy title generator and the
Etsy tag generator, make sure the copy answers
the questions the video raises with the
AI description tool, and score the
whole thing with the Etsy listing
checker. The free Etsy fee calculator
shows what the resulting sales are worth after Etsy's fees.
Questions sellers ask
Something else? Our team answers Monday to Friday, 8am to 4pm EST.
Between 3 and 15 seconds. Etsy rejects anything shorter or longer. In practice that means the product should be visible in the first second - there is no room for a title card, a slow fade or a build-up.
No. Etsy removes the audio from listing videos, so they always play silently. Anything you would have said in a voiceover has to appear as on-screen text instead, and background music adds nothing because nobody will hear it.
You can add up to two videos to one Etsy listing. Use those two slots to show different buying details - for example, one video for scale or movement and another for the colour, size or personalization variants.
Up to 100 MB, in the common video formats - MP4 and MOV are the safest choices. Record and export at 1080p or higher; a short clip at that resolution comes in well under the size limit unless you are exporting at an unusually high bitrate.
No. The video sits alongside your images in the listing's carousel rather than taking a photo slot, and your first photo remains the thumbnail shoppers see in search results. Adding a video does not mean removing anything.
Yes - you can generate a video from a listing without an account. Connecting your Etsy shop is optional, and unlocks uploading the finished video straight to the listing along with additional video templates.
Works even better together
Each tool fixes one part of a listing. Use them together for the whole thing.
