Etsy Image Sizes: Listing Photos, Thumbnails, Banners and Video

Every Etsy image size at a glance

Check a photo before you upload it

Choose a photo and this checks it against Etsy’s listing photo rules. It runs in your browser: the photo is never uploaded anywhere.

Listing photo size and file rules

Etsy recommends listing photos with a width and height of at least 2000 pixels. The first photo has a harder floor: at least 635 pixels on both sides, or Etsy says the listing may show up lower in searches. Bigger is fine, but file weight matters too: Etsy warns that images over 1 MB may not finish uploading on a slower connection. If a large photo comes out over that, export it as a JPEG and lower the quality setting a little; the difference is rarely visible at the size buyers see.

• File types: .jpg, .gif, .png, .svg and .heic are the only types Etsy supports.
• Not supported: animated GIFs, and transparency in PNGs. Transparent parts appear black on Etsy, so flatten the image onto a background colour first.
• Colour: Etsy converts images to sRGB. If colours look wrong after upload, convert to sRGB in your editor before uploading. CMYK is for print.

Etsy thumbnail size: why your first photo gets cropped

Your first listing photo becomes the thumbnail, and Etsy crops it into square, portrait and landscape versions for different places on the site. That is why Etsy recommends a horizontal (landscape) or square first photo, taken further back than feels natural, with the product in the centre and space around it. A landscape shot loses the least when it is cropped; a portrait shot loses the most.

The first photo also sets the shape for the photos after it, so shooting every photo in the same orientation keeps the listing consistent. After uploading, use the thumbnail adjustment tool in the listing editor to preview each crop and nudge the framing.

Etsy shop banner size

Etsy offers two banner styles. The big shop banner is recommended at 1600 x 400 px (minimum 1200 x 300). The mini shop banner is recommended at 1600 x 213 px (minimum 1200 x 160).For design advice, see Etsy profile picture and banner tips.

Etsy Plus subscribers also get a carousel banner (1200 x 300 px recommended) and a collage banner, whose minimum depends on the number of images: 600 x 300 for two, 400 x 300 for three, 300 x 300 for four.

Etsy logo and profile photo size

The shop logo (the shop icon) is recommended at 500 x 500 px, and the profile photo at 400 x 400 px. Both sizes are square, so design for a square: a wide logo squeezed into one becomes hard to read on a phone.

Etsy listing video size and length

• Up to 2 videos per listing
• 3 to 15 seconds long, and the sound is removed on upload
• Up to 100 MB, as MP4, MOV, FLV, AAC, AVI, 3GP or MPEG
• At least 500 px, ideally 1080 px or more

Etsy’s help page gives the aspect ratio as 2:1 or 1:2, and adds that a video recorded on most devices will already be in an accepted format. If you have photos but no footage, the free Etsy video maker builds a listing video from the photos already on a listing.

Resizing without losing quality

Making an image smaller does not cost quality; making it larger does, because the editor has to invent pixels and the result looks soft or blocky. So shoot or export at the largest size you have and scale down. Expect photos to look slightly less sharp on Etsy than on your computer: Etsy compresses uploads so pages load quickly on phones.

Checked on 1 October 2026 against Etsy Help: “Requirements and Best Practices for Images in Your Etsy Shop” and “How to Add Listing Videos”. Etsy changes these without notice, so check Etsy’s current image requirements before you rely on a figure here.

Frequently asked questions

What size should Etsy listing photos be?

Etsy recommends a width and height of at least 2000 pixels. The first photo must be at least 635 pixels on both sides, or the listing may show up lower in search. Keep each file under about 1 MB, because Etsy warns that larger files may not finish uploading on a slow connection.

What aspect ratio is best for Etsy listing photos?

Etsy does not set a fixed ratio. It recommends a landscape or square first photo with space around the product, because Etsy crops the first photo into square, portrait and landscape thumbnails. A landscape photo with the product centred crops cleanly to all three.

What size is an Etsy shop banner?

The big shop banner is recommended at 1600 x 400 pixels, with a minimum of 1200 x 300. The mini shop banner is recommended at 1600 x 213 pixels, with a minimum of 1200 x 160.

What size is the Etsy shop logo and profile photo?

Etsy recommends 500 x 500 pixels for the shop logo and 400 x 400 pixels for the profile photo. Both sizes are square, so design for a square.

What are the requirements for Etsy listing videos?

You can add up to 2 videos per listing. Each can be 3 to 15 seconds long and up to 100 MB, in MP4, MOV, FLV, AAC, AVI, 3GP or MPEG. The minimum resolution is 500 pixels and Etsy recommends 1080 pixels or more. Sound is removed on upload.

What file types does Etsy accept for images?

Etsy supports .jpg, .gif, .png, .svg and .heic. Animated GIFs are not supported, and transparent areas in a PNG appear black, so flatten transparent images onto a background before uploading.