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How to Use Pinterest for Etsy
Pinterest is an extremely valuable platform for Etsy sellers to expand their business, reach a broader audience, and boost sales! You may be wondering what makes it so valuable and what is the best way to market on Etsy? Well, let's get into it!
Here are several reasons why you posting on Pinterest can be beneficial for your Etsy shop:
- 1. Visual Discovery: Pinterest is a highly visual platform, and Etsy products, being visually appealing, can perform exceptionally well. Users often browse Pinterest for inspiration and ideas, making it an ideal platform to showcase your unique products through high-quality images.
- 2. Increased Reach and Traffic: By sharing your Etsy products on Pinterest, you can attract more potential customers to your shop. Each pin links back to your Etsy listing, directing traffic to your shop, potentially leading to increased sales.
- 3. SEO Benefits: Pinterest acts as a search engine, and properly optimized pins can rank high in search results not only on Pinterest but also on external search engines like Google. Use relevant keywords, detailed descriptions, and hashtags to improve your visibility.
- 4. Showcasing Product Variety: Pinterest allows you to create boards showcasing different product categories, styles, or themes. This helps potential customers discover a wider range of your products, catering to various tastes and preferences.
- 5. Engagement and Community Building: Engage with your audience by sharing helpful content, creating tutorials, sharing behind-the-scenes glimpses, or collaborating with influencers or other sellers. This engagement can foster a sense of community around your brand.
- 6. Pinterest Shopping Features: Pinterest has features like "Shop the Look" and shoppable pins that enable users to purchase directly from pins. If your products are eligible, users can buy your items without leaving Pinterest, streamlining the purchasing process.
- 7. Seasonal Promotions and Trends: Pinterest is a great platform to capitalize on seasonal trends and holidays. You can create themed boards or promote seasonal products to align with popular searches and trends.
Remember, success on Pinterest takes time and consistent effort. Regularly pinning high-quality images, engaging with your audience, and optimizing your content for search can gradually build momentum and visibility for your Etsy business on the platform.
That's why we've developed our Pinterest Automation tool, which is designed to help you:
- - Automatically pin your Etsy listings on Pinterest boards, saving time and hassle
- - Pin your items on your private or public boards to increase exposure
- - Create pins that automatically link back to your Etsy listings, driving more traffic to your shop
- - Automate video pinning using our Video Generating feature
How to use Pinterest for Etsy, step by step
Pinterest works like a search engine for ideas. People search it months before they buy, and a pin keeps sending visits long after it is posted, which suits Etsy products that are planned for: gifts, weddings, home decor and seasonal items.
- Open a free business account. A business account gives you analytics for every pin and lets you run ads later if you want them.
- Claim your Etsy shop. In your Pinterest settings, under claimed accounts, connect the shop. Pins from your listings then carry your profile, and you can see which of them people save.
- Build boards around how buyers search. Name each board the way someone would search for it, such as “Personalized wedding gifts” rather than your shop’s collection name, and give it a one-line description with the same words.
- Pin every listing, with its own words. Use a tall image (Pinterest’s standard is 2:3, for example 1000 x 1500 px), a title that says what the item is, and a description written for search. Link each pin to the listing itself, not to the shop home.
- Add video pins. A short clip of the item in use stands out in the feed. Listing videos you already have can be reused.
- Keep pinning. Pinterest rewards steady activity more than bursts. A few new pins every week, spread across your boards, does more than fifty in one afternoon.
Pinning every listing by hand is the step most sellers drop. Our Pinterest automation for Etsy pins your listing images and videos on a schedule, and the guide to promoting your Etsy shop shows where Pinterest fits next to Etsy Ads, social media and email.
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